about

CRAFTING CULTURAL DESTINATIONS

Objectives and goals

To preserve and revive the rich cultural heritage of Jeddah Al Balad.

To position Zawiya 97 in Albalad as a cultural destination and as a hub for artist, craftsmanship and traditional art forms.

To enhance cross-cultural exchange and artistic collaboration.

To engage the visitors on the economical cycle of Al Balad.

To support emerging and established artists and artisans.

background & mission

Zawiya 97, named for the 97-degree angle from Jeddah to Makkah, serves as a bridge between tradition and innovation. Situated in the heart of Al-Balad, its mission is to celebrate heritage by integrating traditional crafts with contemporary art, while driving cultural and economic growth in this historic district.

Concept and foundations

Creating a creative cultural environment to celebrate and preserve craftsmanship to generate an economic movement that revitalizes buildings and markets in historic cities (Historic Jeddah) thereby raising heritage and cultural awareness.

CULTURE OF MAKERS

LIVING HERITAGE

CREATIVE HARMONY

Values and PRINCIPALs

HUMAN CENTRIC

CELEBRATE INHERITED

SOCIAL AND CULTURAL IMPACT

ENABLING PLATFORM